Email After Hours: Episode 36
How AI is Changing the Email Ecosystem: Risks, Benefits, and Implications
It’s time to talk about everyone’s two favorite letters: AI!
Like it or not, AI is here to stay—and it’s only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve.
That’s why we’re spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year’s election, and how AI impacts email security.
This week’s expert guest is Eric Stelle, an Email Deliverability Specialist at Mapp Digital. He joins Guy and Danielle to talk about the growing influence of AI in email marketing and the need for marketers to understand and adapt to this technology.
SOME EPISODE HIGHLIGHTS:
- (4:10) Innovative ways to leverage AI to boost deliverability and engagement
- (08:43) Risks with AI and email
- (13:08) The next big thing in keeping email secure
- (16:57) Drawing the line between smart tactics and abuse
- (22:52) What’s the deal with deep fakes?
- (28:48) How AI will influence this year’s election
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