Email After Hours: Episode 38
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2)
Tune in for part two of Guy and Danielle’s chat with email industry titan Al Iverson.
In the second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing.
What are the rewards for implementing DMARC successfully? How will email authentication requirements continue to evolve? What role will mailbox providers, email service providers, and senders play? How will forces like AI impact an already volatile deliverability landscape?
He joins Guy and Danielle to discuss all this and more.
(And if you haven’t already, listen to part one here.)
SOME EPISODE HIGHLIGHTS:
- (1:18) Hidden metrics that affect marketing strategies
- (3:56) How BIMI rewards good senders
- (7:51) Whether Microsoft will follow Gmail and Yahoo’s example
- (11:09) GDPR and email marketing best practices
- (18:51) More tips to future-proof email programs
- (22:22) AI and data usage
Browse other episodes…
