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Email After Hours: Episode 19

Inbox X-Files: A Detective’s Guide to Solving Email Mysteries

Calling all email sleuths: Grab your magnifying glasses—we’re about to discuss some top-tier email mysteries.

Ever feel like being an email marketer is like diving into a detective novel?

One where every click, open rate, or sudden drop in engagement feels like a mysterious plot twist? We’re with you.

Just like any savvy detective must navigate a maze of clues, email marketers need to be armed with the right tools to decode every email mystery that unfolds.

Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we’ll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.

SOME EPISODE HIGHLIGHTS:

  • (04:03) How industry changes impact email strategies
  • (05:22) The dangers of overlooking the basics in email marketing
  • (10:20) Email mishaps and strategies gone wrong
  • (13:15) The importance of paying attention to metrics
  • (15:24) The need for a personalized approach
  • (17:11) Top “detective tools” for email professionals
  • (19:08) Alice’s biggest email oops
  • (20:38) The weirdest thing learned from a webinar

Browse other episodes…

EPISODE 34
The Elements of a Successful Email: It’s Not Rocket Science…Or Is It?
EPISODE 33
How Data Protection and Trust-Building Fuels Germany’s Email Marketing Success
EPISODE 32
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands

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