List Quality Check

You have no lists. To create a list click here

Select Page

Email After Hours: Episode 17

Oops! We Emailed Again: Turning Email Blunders into Brand Wins

Sometimes saying ‘my bad’ can be good for business.

 

Oops emails. We’ve all been there.

Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner. 

But fear not: There is a silver lining to these cringe-worthy moments. With the right strategy, brands can navigate these mistakes without losing face with their subscribers.

In this hosts-only episode, we’ll delve deep into the world of oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

SOME EPISODE HIGHLIGHTS:

  • (1:33) Why oops emails are necessary in the email ecosystem
  • (02:33) Our biggest email faux pas
  • (07:05) Key elements for a successful oops email
  • (13:30) The right (and wrong!) way to use humor in oops emails
  • (14:50) Memorable oops emails: examples that stand out
  • (22:11) The importance of having a plan when apologizing

Browse other episodes…

EPISODE 32
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
EPISODE 31
Reading Between the Lines: The Art of Accessible Email Design and Content
EPISODE 30
5 Stats Email Marketers Need to See in 2024

Take your email knowledge to the next level.

Course

Fundamentals of Email Deliverability

EBOOK

Breaking Down BIMI

Podcast Episode

What’s the Deal with Email Deliverability?

Assess

Learn

Act