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Email After Hours: Episode 17

Oops! We Emailed Again: Turning Email Blunders into Brand Wins

Sometimes saying ‘my bad’ can be good for business.

 

Oops emails. We’ve all been there.

Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner. 

But fear not: There is a silver lining to these cringe-worthy moments. With the right strategy, brands can navigate these mistakes without losing face with their subscribers.

In this hosts-only episode, we’ll delve deep into the world of oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

SOME EPISODE HIGHLIGHTS:

  • (1:33) Why oops emails are necessary in the email ecosystem
  • (02:33) Our biggest email faux pas
  • (07:05) Key elements for a successful oops email
  • (13:30) The right (and wrong!) way to use humor in oops emails
  • (14:50) Memorable oops emails: examples that stand out
  • (22:11) The importance of having a plan when apologizing

Browse other episodes…

EPISODE 18
ESP vs Sender: Whose Responsibility Is It, Anyway?
EPISODE 17
Oops! We Emailed Again: Turning Email Blunders into Brand Wins
EPISODE 16
Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus

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