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Email After Hours: Episode 34

The Elements of a Successful Email: It’s Not Rocket Science…Or Is It?

Lab coats on, please! In this episode of Email After Hours, we’re breaking down the elements of a successful marketing email—from pre-headers down to footers.

Lab coats on, please! In this episode of Email After Hours, we’re breaking down the elements of a successful marketing email—from pre-headers down to footers.

While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each email element needs to work together perfectly to deliver that perfect campaign. (Otherwise known as email alchemy.)

Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI!

SOME EPISODE HIGHLIGHTS:

  • (2:16) Nurturing relationships with clients
  • (6:21) The power of a unique selling proposition 
  • (10:26) Open rates and the role of personalization
  • (15:08) Testing CTAs and tone of voice
  • (19:57) The power of a baby photo 
  • (21:59) Testing, testing, and more testing
  • (25:23) Johanna’s thoughts on AI and the future of email marketing 

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The Elements of a Successful Email: It’s Not Rocket Science…Or Is It?
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