Turning Customer Service Calls into Cross-Sell Gold—The Christmas Tree Method with Greg Zakowicz

Email automation is a powerful yet underused revenue driver.

Automated campaigns generate 37% of email sales while only representing 2% of total send volume.

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort.

What you’ll learn:

• How to structure a post-purchase automation series that builds customer relationships beyond transactional messages
• Why back-in-stock automations deliver an exceptional 5.83% conversion rate compared to regular campaigns
• The three essential automated campaigns every email program needs: welcome series, browse abandonment, and cart abandonment
• The “Customer-First” framework for creating valuable post-purchase content that reduces support calls and increases cross-sells

…and so much more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• (02:46) Back-in-stock automation: The hidden revenue driver
• (05:20) Three essential automated campaigns every brand needs
• (07:38) Data strategy essentials for email automation
• (11:02) Smart SMS integration: When and how to ask for phone numbers
• (14:26) Creating a unified omnichannel automation strategy
• (16:51) Building Effective post-purchase email series
• (21:31) Real success story: From zero to 30% revenue with basic automation
• (23:39) The future of email automation: AI and predictive timing
• (26:0) Closing story: Finding success in niche marketing