Return Path Sender Score is a comprehensive reputation measurement covering email senders worldwide.
Your Sender Score is like a bank running your credit score to gauge your credit history but measures the health of your email program. Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address.
Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.
Once you know your Sender Score, you will have actionable insight on how to improve your reputation and inbox placement in partnership with Return Path’s Email Optimization solutions.
Whether you are on the high or low end of the Sender Score spectrum, there’s always room for improvement.
Sender Score < 70
You need to repair your sender reputation. Download the Hidden Metrics of Email Deliverability to understand the engagement-based metrics mailbox providers are using determine which senders get in the inbox.
Sender Score > 70
Continue following industry best practices and optimizing your email program. Download the Email Marketing Lookbook to learn how to build and run an effective email program.
Sender Score > 80
You have a great sender reputation, and you may qualify for our Certification program, the industry-leading whitelist. Learn more about the Return Path Certification program.
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