5 Stats Email Marketers Need to See in 2024

We know the best email marketers out there are total data junkies.

So, we’re doing a deep dive into data on this episode of Email After Hours! 

We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024.

In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. 

(PS: You can read the full report here.)

SOME EPISODE HIGHLIGHTS:

• (9:14): Building brand recognition with BIMI 
• (10:40) The lingering impact of Apple’s MPP on open rates
• (15:32) The importance of implementing a one-click on subscribe button
• (20:47) How to avoid being filtered to spam
• (23:19) How a snooze button can decrease unsubscribes by 80%