Email After Hours: Episode 50
Beyond February 14: Valentine’s Day Email Strategies That Work Year-Round
Love is in the air—and in the inbox!
In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine’s Day email marketing strategies that work year-round.
From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing.
Whether you’re planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (05:17) Preference center evolution
- (17:26) Post-holiday inbox placement recovery strategy
- (18:45) Gmail annotation management
- (19:01) iOS 18 classification strategy
- (19:58) Strategic send time optimization
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