Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles

Hot off Black Friday and Cyber Monday 2024, we’re breaking down the email strategies that soared—and the ones that flopped—in this year’s retail rush.

In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing.

From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• (01:03) Initial observations on Black Friday volume

• (04:46) Strategic vs. reactive sending approaches

• (07:40) Impact of new Gmail and Yahoo requirements

• (10:04) Election cycle impact on November campaigns

• (22:51) Gmail annotations and unintended consequences

• (25:59) Best and worst Black Friday emails

• (33:49) Year-round best practices from peak season