C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy

Looking to future-proof your email marketing strategy in a cookieless world?

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Beata Linz, a leading authority in data-driven marketing, to explore the shift from third-party cookies to first and zero-party data.

For email marketers navigating privacy changes, this episode unpacks practical strategies for collecting valuable customer data while maintaining trust and delivering personalized experiences. 

Tune in to discover why email marketing might be your secret weapon in the cookieless future—and learn how to build robust data infrastructure that drives results.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.