Email After Hours: Episode 42
Crafting Compelling Email Content: Strategies for Success with Samar Owais
Take your email content strategy to the next level.
Email marketing isn’t just about selling—it’s about communication.
In this episode of Email After Hours, Guy and Danielle welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content.
She’ll dive into the art of crafting engaging email content that resonates with subscribers, including tips like, “say it in a way where it sounds like it’s coming from a friendly peer or colleague.”
Samar also reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you’re an email veteran or just starting out, this conversation will help you take your content strategy to the next level.
SOME EPISODE HIGHLIGHTS:
- (03:05) Defining and developing email content strategy
- (09:09) Creating effective personalization
- (11:30) Reengaging lapsed subscribers
- (14:38) Measuring email campaign success
- (17:06) Balancing text and images in emails
- (23:16) Enhancing subscriber engagement
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