Email After Hours: Episode 55

Crisis-Proof Your Email Campaigns: Adeola Sole’s Contingency Blueprint

How to handle unexpected challenges like a pro.

If you’re an email marketer, chances are you’ve sent an “oops” email at least once in your life.

Effective contingency planning is crucial for email marketing success, especially when campaigns don’t go as planned. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson welcome Adeola Sole, an expert in CRM and email marketing, to explore the critical aspects of contingency planning in email campaigns and how to handle unexpected challenges like a pro.

What You’ll Learn:

How to build a comprehensive contingency plan that covers multiple channels beyond email
Why segmentation is crucial for crisis management and campaign launches
The importance of monitoring chat forums and social platforms for potential campaign issues
Why unified messaging across channels is essential during crisis management

…and more!

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

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