Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains

In this episode of Email After Hours, we’re officially demystifying the DMARC record. 

DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it’s now required by major mailbox providers like Gmail and Yahoo. 

But let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup. 

That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).

Our expert guest this week is Florian Vierke, Senior Manager of Deliverability Services at Mapp Digital. He joins Guy and Danielle to highlight the importance of trust in email, provide valuable insights into DMARC and BIMI, and talk about how these protocols keep the bad guys out.

SOME EPISODE HIGHLIGHTS:

• (04:13) How DMARC works with SPF and DKIM to enhance email security
• (10:07) Demystifying DMARC reports
• (11:48) Alignment and DMARC
• (14:40) What is BIMI and why is it useful?
• (18:15) Measuring BIMI’s effectiveness
• (26:43) Tips for persuading senders to adopt BIMI