Email After Hours: Episode 39
Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!)
In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!
Want to revisit some of your favorite episodes of Email After Hours or catch up on those you missed the first time around?
We’ve compiled snippets from our top episodes of 2024 (so far!) in this special “greatest hits” installment of Email After Hours.
Looking to improve your email accessibility? Want to boost customer loyalty? Still struggling with Gmail and Yahoo’s new bulk sender requirements?
In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!
SOME EPISODE HIGHLIGHTS:
- (1:33) The value of offering easy unsubscribe options
- (2:39) How to use email preheaders effectively
- (4:10) Proper HTML structure and its role in email accesssibility
- (6:53) Customer loyalty programs and their impact on email marketing
- (8:06) The evolution of email metrics
- (9:25) The importance of implementing DMARC correctly
- (10:14) Email deliverability and Yahoo’s and Gmail’s new anti-spam measures
- (11:35) The current state of AI and email marketing
Browse other episodes…
EPISODE 41
The iOS 18 Impact: What Email Marketers Need to Know About Apple’s Latest Release
EPISODE 40
How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express
