Email After Hours: Episode 32
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
Imagine this: one out of every three of your business’s transactions coming from your email channel. Well, for this episode’s guest, it’s a reality!
In a world of crowded inboxes and never-ending battles for audience attention, email marketers need to find new ways to engage with their audiences effectively.
Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!
He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business’s transactions with Guy Hanson and guest cohost Laura Christensen.
SOME EPISODE HIGHLIGHTS:
- (02:11): Emojis’ place in email
- (5:36): Engaging with subscribers across multiple brands: communication, competition, and conversion
- (15:38): Encouraging In-Store vs Online Email Sign-Ups
- (24:13) How to make Sundays the golden day for email
- (34:15) The battle between AI and human-only email
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