Email After Hours: Episode 47
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
Practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability.
Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.
That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods.
Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (03:05) Surprising lessons in email deliverability
- (05:12) Adapting to an expanding marketing calendar
- (06:26) Future-proofing email programs
- (08:31) Trends shaping deliverability in 2025
- (10:39) DMARC adoption and implementation challenges
- (13:19) BIMI implementation and benefits
- (17:25) B2B sender challenges and solutions
- (23:52) Holiday season volume management
- (27:37) Balancing engagement with social context
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