Email After Hours: Episode 43
Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil
Without a solid social media strategy, how do you grow that precious email list?
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.
Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategies.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (02:05) The future of social media and AI in marketing
- (04:35) Integrating social media and email marketing strategies
- (12:35) Leveraging social media to boost email engagement
- (15:23) Measuring success in social media and email marketing
- (16:56) The importance of authentic, human-centric communication
- (19:21) Privacy concerns in social media marketing
- (22:29) Balancing resource allocation between social media and email marketing