Email After Hours: Episode 11

New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

We have new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

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Consumer preferences for email are changing fast.

Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective.

Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

SOME EPISODE HIGHLIGHTS:

(04:35) How has email marketing evolved over the years?
(07:41) Key findings from the 2023 DMA
(11:13) How can email campaigns nurture the audience during a tough economic climate
(13:34) Key differentiators to become a brand the consumer engages with
(18:33) The need for mobile-first campaigns
(22:24) The fine line between personalizing campaigns and being creepY
(28:08) Trends for email marketers to stay ahead of the curve