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Email After Hours: Episode 11

New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

We have new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

Consumer preferences for email are changing fast.

Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective.

Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

SOME EPISODE HIGHLIGHTS:

 
  • (04:35) How has email marketing evolved over the years?
  • (07:41) Key findings from the 2023 DMA
  • (11:13) How can email campaigns nurture the audience during a tough economic climate
  • (13:34) Key differentiators to become a brand the consumer engages with
  • (18:33) The need for mobile-first campaigns
  • (22:24) The fine line between personalizing campaigns and being creepy
  • (28:08) Trends for email marketers to stay ahead of the curve

Browse other episodes…

EPISODE 32
Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
EPISODE 31
Reading Between the Lines: The Art of Accessible Email Design and Content
EPISODE 30
5 Stats Email Marketers Need to See in 2024

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