Email After Hours: Episode 11
New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
We have new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.
Consumer preferences for email are changing fast.
Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective.
Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.
SOME EPISODE HIGHLIGHTS:
- (04:35) How has email marketing evolved over the years?
- (07:41) Key findings from the 2023 DMA
- (11:13) How can email campaigns nurture the audience during a tough economic climate
- (13:34) Key differentiators to become a brand the consumer engages with
- (18:33) The need for mobile-first campaigns
- (22:24) The fine line between personalizing campaigns and being creepY
- (28:08) Trends for email marketers to stay ahead of the curve