Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

Part 2 of our email ROI conversation is here!

In part one, we uncovered how some of our favorite email marketing metrics might be lying to us. (We’re looking at you, email ROI…). Now, it’s time to take action! Join Chad, Danielle, and Guy as they share tips to boost engagement, eliminate red-flag metrics, and break you out of the wishy-washy ROI cycle for good.

What you’ll learn:

• How to shift from channel-centric to customer-centric metrics for more meaningful insights
• The pivotal role of customer data platforms (CDPs) in accurate, customer-focused analytics
• How snooze functionality can slash unsubscribe rates by up to 80%
• How investing in email marketing resources drives better results than cutting costs
• Why increasing marketing budgets should come before performance improvements

…and more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• (01:34) Moving beyond channel metrics to customer-focused KPIs
• (06:41) The truth about inflated email ROI claims
• (09:36) Challenges of proving email ROI in today’s business climate
• (12:20) Smart preference management: reducing unsubscribes by 80%
• (15:45) Investment first: the key to email marketing success
• (17:20) Why brands choose paid channels over email marketing
• (21:23) B2B email ROI: a framework for measurement
• (25:15) Closing thoughts: banning “growth hacking” from marketing