Not trying to point fingers here but…Lay off the marketing team!

In this episode of Email After Hours, Guy Hanson and Danielle Gallant sit down with Israa Alrawi, founder of The Winbox, to discover why many deliverability issues aren’t marketing problems at all—they’re technical issues hiding beneath the surface.

Israa is on a mission to simplify some of the most dreaded aspects of email marketing, from authentication and sender reputation to AI-powered inbox experiences.

If you’ve ever felt overwhelmed by deliverability, this episode will help you turn complex technical concepts into actionable strategies.

What you’ll learn:

• Why authentication issues are one of the most common and fixable causes of deliverability problems
• How smarter segmentation and list hygiene improve inbox placement and long-term engagement
• How AI is changing the way mailbox providers interpret email content, including why alt text and plain text matter more than ever

…and more!

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS

• [04:17] Why has email marketing become so intimidating? 
• [06:17] Balancing deliverability, strategy, and revenue
• [10:46] Understanding DMARC and protecting your domain
• [22:18] What bounce logs reveal about your email program
• [27:05] Has your email landed in the promotions tab? Don’t panic.
• [33:07] Smarter segmentation and writing emails for AI
• [37:24] How to structure emails for AI-Driven inboxes
• [41:26] Why deliverability should shape every email decision