Best of 2025—Strategies for Deliverability, Data-First Marketing, and LOL-Worthy Campaigns

It’s been a BIG year for email innovation—and 2026 is right around the corner!

Join Guy and Danielle as they revisit some of the most exciting, insightful, and hilarious email marketing conversations from the past year. In this special episode, we’re diving into our favorite moments, packed with actionable takeaways and fresh ideas for the future of email marketing.

Get ready for rapid-fire insights on transitioning away from third-party cookies, using AI in email marketing, cold emailing in the B2B space, leading email teams like a pro, and so much more!

Featuring email marketing experts like Beata Linz, Karen Talavera, Sarah Kappler, and Philip Storey.

What you’ll learn:

• How to design zero- and first-party data collection strategies that replace third-party cookies while building and maintaining subscriber trust.
• Proven strategies for sending cold B2B emails without harming sender reputation or deliverability.
• Navigating the ethical boundaries of AI-powered email marketing—and when explicit subscriber consent is essential.
• Tips for building the ultimate email marketing dream team.
• How (and when!) to use humor effectively in your email campaigns to engage and delight your audience.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• [00:19] From third-party cookies to zero and first-party data
• [04:55] Progressive profiling: Building database richness without opt-in fatigue
• [08:08] Customer data platforms: Unifying email, web, and mobile touch points
• [11:25] Cold email testing protocol: Protecting sender reputation
• [14:10] Personalization over templates: Avoiding spam filter triggers
• [15:41] AI ethics and consent: Transparency in automation
• [17:02] April Fools’ campaigns: Humor as engagement driver
• [22:38] Why brands fear humor (but consumers want it)
• [24:47] Building Your email dream team: Recruitment and delegation
• [27:23] Turning campaign failures into leadership moments
• [28:21] Key Takeaways: 2025’s essential email insights