Answering Your Email Marketing Questions! Plummeting Open Rates, Hidden Email Scams, and AI implementation

It’s your turn to take the mic!

In this episode of Email After Hours, Guy Hanson and Danielle Gallant address listener’s burning questions about AI implementation in email marketing, declining open rates, and maintaining sender trust in an era of sophisticated email scams. 

Don’t miss this actionable, bite-sized episode to help you become a stronger sender today!

You’ll learn:

• How to use AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls
• The truth behind declining open rates
• How BIMI implementation can boost subscriber trust
• How to protect your brand against sophisticated email scams, including the emerging threat of SpamGPT
• How to account for the inbox changes at Apple and Yahoo that are affecting your deliverability.

…and more!

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• [00:44] AI in email: Balancing automation with human touch
• [02:43] Troubleshooting declining open rates: Beyond surface metrics
• [05:05] Email scams and building trust with BIMI
• [07:24] Cost-effective brand authentication solutions
• [08:21] Connect with us: Share your email marketing questions
• [09:06] Outro: Resources for stronger senders