Email After Hours: Episode 46
Beyond A/B: The Science of Smarter Email Testing with Kath Pay
How a hypothesis-driven email marketing approach can deliver game-changing results.
In today’s lightning-fast email marketing world, basic A/B testing just doesn’t cut it anymore.
That’s where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (02:52) What makes holistic testing different
- (05:00) The first step beyond basic testing
- (06:31) Common testing oversights
- (13:48) AI’s role in email testing
- (16:47) Moving beyond short-term metrics
- (24:19) Test shelf life and retesting
- (26:20) The future of email testing
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EPISODE 47
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
