Email After Hours: Episode 26
Email for Entrepreneurs: Moving from Clicks to Business Conquests
How are today’s business titans using email to get ahead?
If you’ve been in the email game for a while, you know that emails are so much more than just digital notes.
When sent strategically, they can be key building blocks of business growth. Today, we’re delving deep into the world of email marketing with a serial entrepreneur who has traded golf clubs for clickable buttons and is now acing the business game.
In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”
SOME EPISODE HIGHLIGHTS:
- (02:16) Building and scaling a small business
- (04:44) Why email is so effective in building personal relationships with customers
- (11:03) The power of personal touch in feedback polls
- (13:20) Leveraging customer data for business growth
- (16:22) How engaging conversations drive loyalty in low-frequency markets
- (19:06) The future of email marketing