Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler

Hi (firstname), are you tired of boring B2B outreach?

Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B  with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers. 

Even though you might be selling B2B, you’re still dealing with a person on the other end!

What you’ll learn:

• How to navigate B2B email challenges, including cold outreach, content demands, and relationship building
• The essential differences between B2B and B2C email metrics, and how to measure success effectively
• Why personal branding and relationship-building are underutilized opportunities in B2B email marketing
• How to select the right CRM platform based on team size, resources, and business objectives
• Why subscriber relationship management requires different approaches in B2B versus B2C

…and more! 

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• (03:02) From CRM consultant to email marketing expert
• (08:28) The dark side of cold email marketing
• (13:45) Universal Email Strategies Across B2B and B2C
• (16:20) Content quality requirements in B2B email
• (20:47) The power of message repetition in B2B campaigns
• (22:55) Choosing the right CRM for your business
• (26:50) Building authentic B2B relationships through email