Email After Hours: Episode 44
How to Lose a Subscriber in 10 Emails (And What to Do Instead)
What are the email marketing “anti-best practices?”
In this episode, we’re diving into the world of “anti-best practices” in email marketing—the tactics that seem smart but could actually tank your campaigns.
oin Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (02:11) Misleading Subject Lines
- (05:28) Spam Complaint Dilution
- (12:27) Dedicated IP Addresses for Specific Mailbox Providers
- (15:52) Defensive Responses to Blocklisting
- (25:23) Reasons for Adopting Ineffective Practices
- (29:32) Advice for Avoiding Anti-Best Practices
- (34:35) Emerging Anti-Best Practices
Browse other episodes…
EPISODE 48
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
EPISODE 47
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
