Email After Hours: Episode 49
Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze
Strategies for creating email campaigns that actually resonate with audiences.
Email After Hours is BACK for our third year in a row for more high-energy marketing musings!
In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences. Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers!
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
SOME EPISODE HIGHLIGHTS:
- (02:23) The frustration of ignored feedback
- (04:39) The importance of permission
- (08:49) Maximizing email preference centers
- (12:13) Recognizing email oversaturation
- (24:55) The value of educational content
- (28:20) Post-sales recovery strategies
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EPISODE 47
