Email After Hours: Episode 37
How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)
Is your email program future-proof?
These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes.
Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.
Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs.
Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game.
In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.
SOME EPISODE HIGHLIGHTS:
- (3:06)The changing state of email security and marketing regulations
- (8:05) North Korean hacker risk
- (11:06) One-click unsubscribe
- (12:51) Spam complaint rate tolerance
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