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Email After Hours: Episode 3

Quick Email Wins and Subject Line Secrets with Jay Schwedelson, Founder of Subjectline.com

These hot takes should come with a heat warning. Listen to Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, share some fresh strategies and quick wins to optimize all elements of the email—from subject lines to CTAS.

POV: You’re an email marketer in 2023. Budgets are tight, headcounts small, and leadership expectations for email performance higher than ever.

Sound familiar? Get ready to take notes. In this episode of Email After Hours, Jay Schwedelson, President and CEO of Outcome Media and Founder of Subjectline.com, offers a masterclass on easy email wins to boost subscriber engagement. He’ll share quick, cost-effective strategies to optimize all elements of the email—from subject lines to CTAs.  

Spoilers: Spam trigger words are BS, fewer images are better, and adding a “PS” to your email can be a game changer.  

 

SOME EPISODE HIGHLIGHTS:
  • (2:23) Outdated email beliefs to retire now
  • (4:41) Subject line secrets to boost email open
  • (8:46) Why the pre-header can be the “secret sauce” to higher engagement
  • (11:09) The scoop on which content offers will resonate in 2023—and how to position them
  • (19:50) Reasons to ditch industry benchmarks for email performance
  • (26:09) Why open rates still matter—even in the wake of Apple’s MPP
  • (28:40) The worst marketing emails we’ve seen recently 

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