Email After Hours: Episode 23
The Email Personalization Paradox: Striking a Balance Between Clever and Creepy
With the right email personalization tactics, subscribers will feel like they’re getting emails from a mind-reading friend rather than a faceless brand.
Ever feel like you’re walking a tightrope when sending personalized emails?
A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn’t just about tracking buying patterns; it’s a dance of predicting emotions, needs, and future aspirations.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we’ll give senders practical tips to pump up their personalization and unravel the complexities behind the ‘Show me you know me,’ philosophy.
SOME EPISODE HIGHLIGHTS:
- (03:12) The evolution of personalization
- (05:39) The show me that you know me mantra
- (07:06) Drawing the line between clever and creepy
- (10:11) Using purchase history to enhance the customer experience without being intrusive
- (10:48) Embedding personalization throughout the customer lifecycle
- (12:18) Can automated marketing journeys feel personal?
- (18:10) Common pitfalls of personalization
- (21:46) The biggest personalization fail we’ve seen
Browse other episodes…
EPISODE 40
How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express
EPISODE 38
