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Email After Hours: Episode 23

The Email Personalization Paradox: Striking a Balance Between Clever and Creepy

With the right email personalization tactics, subscribers will feel like they’re getting emails from a mind-reading friend rather than a faceless brand.

Ever feel like you’re walking a tightrope when sending personalized emails?

A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn’t just about tracking buying patterns; it’s a dance of predicting emotions, needs, and future aspirations.

Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we’ll give senders practical tips to pump up their personalization and unravel the complexities behind the ‘Show me you know me,’ philosophy.

SOME EPISODE HIGHLIGHTS:

  • (03:12) The evolution of personalization
  • (05:39) The show me that you know me mantra
  • (07:06) Drawing the line between clever and creepy
  • (10:11) Using purchase history to enhance the customer experience without being intrusive
  • (10:48) Embedding personalization throughout the customer lifecycle
  • (12:18) Can automated marketing journeys feel personal?
  • (18:10) Common pitfalls of personalization
  • (21:46) The biggest personalization fail we’ve seen

Browse other episodes…

EPISODE 27
Love in the Inbox: Mastering Valentine’s Day Email Campaigns
EPISODE 26
Email for Entrepreneurs: Moving from Clicks to Business Conquests
EPISODE 25
Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand

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