Email After Hours: Episode 15
Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance
In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies.
In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices.
In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.
In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.
SOME EPISODE HIGHLIGHTS:
- (2:10) A closer look at CSA, its mission, and how it’s helping senders
- (7:32) Secrets of German email senders—and how they achieve the highest deliverability rates in the world
- (9:39) Email best practices that nobody follows
- (13:36) Tackling the deliverability challenges of a MAGY-dominated landscape
- (16:12) The benefit of using transparency in emails to establish trust
- (27:03) Sebastian’s hot takes on traditional bounce management
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