When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi

I’m sorry…WHAT happened?? 🤯

 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.

Spoiler alert:  A campaign meant for 18,000 subscribers accidentally hit 12 MILLION  inboxes. 😬

She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈 

What you’ll learn:

• How to effectively manage and recover from a major email marketing incident using dedicated IP strategies
• Why maintaining a “risky IP” for specific campaigns can protect your primary sending reputation
• How to use  deliverability tools and best practices to re-engage dormant subscribers
• Why having strong ESP relationships and deliverability monitoring systems is crucial for crisis management

…and so much more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at [email protected], or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.

SOME EPISODE HIGHLIGHTS:

• (03:09) The email marketing glitch: What really happened
• (07:58) Understanding Risky IP Strategy in Email Marketing
• (10:35) Recovering from a catastrophic Sender Score drop
• (12:05) From crisis to success: unexpected campaign results
• (14:20) Smart strategies for testing inactive subscribers
• (16:52) Email marketing events & industry connections