Email After Hours: Episode 31
Reading Between the Lines: The Art of Accessible Email Design and Content
Alarming fact alert: 99.97% of emails fail basic accessibility standards. 😟
One in four in people now live with some type of disability.
This in mind, keeping your emails accessible isn’t just the right thing to do—it’s crucial for maximum content consumption.
In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.
They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.
EPISODE HIGHLIGHTS
- (2:25): Statistics on disabled audiences
- (5:28): WCAG: The new acronym!
- (7:52) Creative assessments: Color blindness and impairment
- (9:27) Coding requirements for accessibility
- (13:05) When it goes wrong: Domino’s court case
Browse other episodes…
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
